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How to market your Etsy shop effectively in 2020

The world has jumped into a fully digital lifestyle now that the current crisis has changed the way we conduct business. This means that more people are now online and that translates to more potential buyers for your products, but it also means more competitors will be appearing.

We are going to give you some essential tips on how you can market your Etsy shop effectively in 2020 in order to boost engagement and sales.

Organic versus paid traffic
Before we go into the best tips, it’s important to understand the difference between paid traffic and organic traffic. The difference is quite relevant for your business future and for your ability to create longevity. If you want the briefest explanation organic is free, and paid is like renting a spot on someones property like a domain or app in order to get traffic and gain exposure.

Organic traffic
With organic traffic, you are getting people to visit your store from search results. For example, let’s say you are selling abstract paintings and someone is looking for abstracts paintings on Etsy.

They could type on a search engine something like “affordable abstract paintings” and the search results will display a number of pages. If our link is displayed amongst those results on the first page at the top, it’s very likely that it will be noticed. If they click on your link, this means the visitor is an organic visitor from search engine. Organic traffic come from direct landing, referrals, social, media share and keywords searching.

Paid traffic
The use of paid traffic at Etsy means that you will be investing in gaining a favourable position when people search for what you are selling. The paid traffic approach helps with better positioning, but you are going to need to spend money to be featured and the ROI may not be optimal or you could even end up with no engagement.

Paid traffic is not limited to Etsy advertisement only, you could look for better and cheaper options such as Adpopz and Bidvertiser.

3 pro tips to help you market your Etsy shop:

Don't promote your Etsy store link
This may sound strange, but the reason why we say this is that you are not going to achieve much in terms of organic growth by trying to flood your Etsy shop link with traffic. You could get sales this way, but you are looking at a complete coin toss.

The way to go is to send that traffic to a specific listing and this is going to help your product gain popularity and it will be likely to rank higher on the lists above your competitors. Several factors are involved in this process, but this is essential to get some organic engagement.

Mix your strategies
You know the saying of not putting all of your eggs on one basket. The same thing applies to marketing with any strategy you are using to promote your store. Don’t just try one method even if it works. You never know if another method is going to be better, faster, and even more affordable.

The name of the game is to experiment, to test, test, and then test some more. Also, remember that not all strategies and sources will work optimally for all niches and target audiences.

Optimize & scale campaigns and listings based on results
The process of optimizing and scaling campaign base on data is essential for success. You need to be able to track, measure and analyze your efforts in order to fine-tune your campaigns. If you are not doing this, you might as well be playing pin the tail on the donkey. Having no accurate data to work with is like being blindfolded while catching a baseball and hoping for the best.

If you want to drive quality traffic to Etsy an excellent source for traffic is Adpopz. A great part about Adpopz is that even without conversions, their ad campaigns can help your listing climb the search engine rankings for long-term engagement which is exactly what you need in order to get highly targeted buyers.

Being a seller on the Etsy platform continues to be one of the most powerful ways for people to reach their potential customers. The massive increase in digital shoppers is making this more relevant than ever before, but keep in mind that an increase in buyers will always increase sellers, so you need to be ready with an aggressive and effective marketing strategy to remain competitive.

Now it is all up to you,

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The Boom Of e-Commerce

The endless changes we are seeing due to the COVID-19 crisis were already inevitable, but they are happening sooner than expected. The world of Brick and Mortar business ventures and malls was slowly coming outdated, but now this process has been sped up due to the current pandemic.

One of the things that seems to be happening faster than expected is the switch to e-Commerce solutions for all kinds of business ventures. This is a change that was to be expected due to the social distancing factor being so prevalent, but the process of creating an e-Commerce website is not simple and it requires that many details are set correctly to avoid issues.

Retail stores are now a dying breed, but some chains like Walmart show their ability to adapt to the new world. The situation in this case is that they are giving their customers the opportunity to purchase their items online. They also deliver the goods right to their doors with very low fees involved. They are also expanding to new markets and opening stores in regions such as Central America.

The power of e-Commerce platforms
Given that e-Commerce is becoming such a powerful thing worldwide, the need for fast and reliable solutions was huge. This gave way to the creation of many e-Commerce platforms that made this process much easier for people. The biggest concern for many business owners is that they lack the skills to create their own e-Commerce websites, and the cost of hiring a developer for this purpose can be quite high.

The best e-Commerce platform options
There are several platforms available online such as BigCommerce, Magento, and WooCommerce, but the top choice worldwide is Shopify. They have been leading the e-Commerce revolution even before the COVID-19 pandemic started.

The reason why Shopify is the leading platform is due to several factors. Their pricing, their intuitive interface and the outstanding customer service they offer are probably the most notable factors.

Reaching worldwide audiences is more important than ever before.
Traditional stores are only able to reach local buyers and this is a limiting issue even when there are no viral outbreaks to deal with. This is the reason why switching to e-Commerce is so useful. Not only does it help a business reach worldwide audiences with ease, but it also ensures that the business has no need for local buyers in order to survive.

If e-Commerce was big before the pandemic, you can be sure that it will become an even more dominant force after the pandemic is over. This is the reason why all business ventures need to adapt now so that they can maintain momentum when this crisis is over.

The transition of traditional stores and malls was already something that experts had announced and it is not a surprise at all. The difference is that this is happening right now instead of taking 5 to 10 years for the transition to occur. Adapting is the key to a successful outcome, make the smart move for your business.

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The Effects Of The Pandemic In The Online Business World

It almost feels like the past few weeks have been a dream and it is just starting to dawn on us that this is a new reality. We all need to adapt to this new way of life and we have to start looking at the best opportunities to help us achieve more with our business.

The most affected online business niches
The world of ecommerce is booming right now due to the pandemic because people are not risking their health to go out and buy any items. With that said, there have also been some serious issues in the online world. Mainly on the shipping side of things with numerous delays and setbacks that are being caused by the pandemic. The types of items being sold are also an issue right now, as it seems like the consumer focus has shifted to purchases that can help fight, prevent, and handle the existing viral threat. The items that are currently selling faster than anything else are protective masks, goggles, hand sanitizers and other similar products. That alone opens the door to a great opportunity to switch to this type of product.

The shift digital brings new challenges for online ventures
More buyers switching from offline shopping to online shopping is a great thing for any online business. There is also a rise in the online coaching segment with more experts getting involved and offering their services to the public. Online consulting is now a very successful business model and this could be a great opportunity for you to share your experience.

The best part of this change is that video conferencing has now become one of the most reliable ways to communicate with your others. This makes it something essential to consider when you are making the decision to start a new type of service.

You can also use streaming as a great way to reach a larger audience and start promoting your products while you build your brand. Coaching can lead to influencer status and this is also an excellent business model in current times.

Take advantage of a difficult situation
Sometimes we fail to see that a bad situation can have a very positive side. This could be the perfect time for you to upgrade your online business in order to ensure optimal results. Consider some basic changes that are going to help you engage a larger audience.

Darwin said it best, and those who adapt are always going to be the ones that come out on top regardless of how difficult things could become. The digital age brings many opportunities that can’t be found anywhere outside the internet.

Once this pandemic is over, we are still going to see a tendency to shop online as offline shoppers will get used to how practical it is to use the web for their shopping needs. This is the main reason why you need to be prepared for this change in order to achieve optimal results.

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