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Media Buying And Online Advertising Today


The internet is growing day by day and the world of online advertisement has never been as active as it is now. Media buying is an art form that allows people to make use of several kinds of media to promote their products and services, but the process of making accurate decisions in terms of where to invest is going to be crucial for success.

The internet has reached unprecedented traffic numbers
If the internet was already massively popular before the COVID-19 crisis, we are now seeing that millions of new users are flooding the virtual world as buyers and as sellers.

This is to be expected when so many people are opting not to leave their homes due to safety measures and they have started to purchase all kinds of items online.  This new wave of consumers is one of the reasons why online advertisement is in such an excellent position as a strategy to convert people into paying customers.

There has been a pricing increase in online advertisement with ads that used to cost $0.20 per click, now going for $0.35 per click. This is evidently happening due to the increase in demand.

What are some of the most popular media buying methods?
Cost Per Mile (CPM)
This one is going to charge you for every 1000 impressions. This method is quite popular in some niches but it does depend on how difficult it is to find the target audience.

Cost per Click (CPC)
This is a very straightforward method that is only going to charge you when your ad gets a click. This is quite popular for those who want to spend their marketing budget carefully.

Cost per Action (CPA)
In this specific model, the advertiser is only going to pay when there is a conversion. This conversion is not necessarily a product sale. It could also be a newsletter signup, or by redirecting people to a specific URL amongst other actions.

Cost per Lead (CPL)
In this case, the goal is not to sell any products or services, but to gather data such as email addresses or phone numbers from people who are potential buyers.

Not to forget the use of pop ups, push, popunder, native ads and other strategies to get your business seen by the visitors is essential for success. This is the reason why it’s so important to make sure that you know which method is more efficient with your particular audience.


Even with the increase in price for online advertisement, this is still the most affordable and also the most engaging and effective way to invest in your marketing & advertising.